Dashpoint is a boutique software development firm specializing in custom applications across industries such as healthcare, finance, order fulfillment, and environmental management.
They approached us to design a visual identity that reflected their technical expertise and understated confidence — modern, minimal, and distinctly professional.
The final logo centers on an impossible figure: a fully symmetrical mark formed by the letters “D” and “P.” Its bold, crisp lines convey precision and structure, while the optical illusion adds depth and intrigue. The result is a timeless identity that communicates Dashpoint’s focus on clarity, innovation, and smart design thinking.
