ICEE is a digital agency specializing in custom Shopify web development. They approached us to create a new logo and brand identity that reflected their bold, modern approach — with only a few visual cues inspired by the Draplin aesthetic.
Starting from minimal direction, we conducted a focused exploration of their market, competitors, and design landscape to uncover opportunities for distinctiveness. Our process emphasized legibility, recognition, and simplicity — core principles of timeless identity design.
After developing and refining multiple directions, we delivered a final logo that captured ICEE’s confident, approachable character. The result was a mark that feels both strong and adaptable, ready to represent their brand across digital and physical touchpoints.
