Snapcrafters was a startup focused on designing custom geo-filters for the Snapchat platform. Their goal was to help small and medium sized businesses market themselves through engaging and memorable visual overlays tailored for events, promotions, and brand moments.
They approached us wanting a logo that felt fun, minimal, and highly versatile. Because their work centered on creative expression and shareable content, the identity needed to be visually uplifting and instantly recognizable across both digital and physical formats.
The final design features a bold square icon with overlapping color fields that form a cheerful smiling face. Its simple geometry, bright palette, and adaptable shape allow it to function effectively as an app style icon, a social avatar, or a standalone mark. Paired with clean, rounded typography, the logo reflects the playful and creative spirit that defined Snapcrafters brand and mission.
