The Sports Buddies is a podcast created by two lifelong friends who share a passion for sports and a talent for entertaining, lighthearted commentary. Their content blends humor, insight, and genuine enthusiasm for the games and stories they cover.
They approached us wanting a logo that felt fun, expressive, and instantly memorable. The creative direction called for a comic book aesthetic with strong character presence, saturated colors, and a sense of dynamic energy that would appeal to sports fans and new listeners alike.
The final design features illustrated likenesses of the two hosts, drawn in a bold comic style and set against a vibrant halftone background. The lettering combines playful shapes with athletic visual cues to give the mark both personality and impact. The result is a colorful, energetic identity that perfectly represents the spirit and camaraderie at the heart of The Sports Buddies.
